With rising customer acquisition costs, Black Friday deals are becoming less enticing for brands, pushing them to rethink their strategies to maximize the biggest sales event of the year.

A trend I’ve noticed is the shift towards creating new offerings, repackaging existing products, or launching new items that deliver perceived value to customers while maintaining higher margins for the brand.

Consumers are getting savvier. The old tactic of slapping a Black Friday/Cyber Monday label on year-round discounts just doesn’t work anymore. Sticking to last year’s playbook simply won’t cut it in today’s market.